Description

Margo is CEO of Ancestry. In her Masterclass, she discusses Empowering Cultures and Customers.

Empowerment is so important to leading companies today, not just empowering people and the culture, but also about empowering the consumer. During this interview Margo will teach us that in order to empower our people and consumers to create a thriving business we must be able to understand the following:

- How to create a mission-obsession and the importance this has on empowering consumers and the culture;
- How a subscription model is key to consumer empowerment and building a vibrant community;
- How empowering consumers is all about building trust and showing consumers the power of community;
- What is needed to be an empowered leader and how to properly empower the next generation of leadership;
- How leadership is now evolving and how to be a more real, authentic and about sharing stories; and,
- How values around customer obsession, pioneering and empowering others is critical to driving value

Margo Georgiadis's full version Masterclass

CEO of Ancestry, Margo, discusses Empowering Cultures and Customers and touches on:

- How to create a mission-obsession and the importance this has on empowering consumers and the culture;
- How a subscription model is key to consumer empowerment and building a vibrant community;
- How empowering consumers is all about building trust and showing consumers the power of community;
- What is needed to be an empowered leader and how to properly empower the next generation of leadership;
- How leadership is now evolving and how to be a more real, authentic and about sharing stories;
- How values around customer obsession, pioneering and empowering others is critical to driving value.


Margo Georgiadis #1 - Customer obsession, pioneering moves and empowering others drives value

A strong mission-based company with an obsession with consumers can lead a company through decades of change. Margo brings to life her mission and how she has enabled their consumers to make more discoveries than ever before. She also talks about how the values of customer obsession, pioneering and empowering others is critical to driving value.


Margo Georgiadis #2 - The importance of history and what we can learn

In this section Margo talks about how understanding history and building meaningful connections can help a company grow and not only that, there is so much we can learn individually from our history and connections.


Margo Georgiadis #3 - How subscription models keep consumers empowered

In this section Margo talks about how a subscription model is key to helping consumers stay empowered, how empowerment and trust is about always giving choice to the consumer, and how at Ancestry they empower the consumer with their own data and information.


Margo Georgiadis #4 - The power of giving choice to the consumer

In this section Margo talks about how empowerment and trust is about always giving choice to the consumer, showing what there is to discover and showing them the power of community.


Margo Georgiadis #5 - Connecting customer experience and company experience

Margo recognises that in all great companies there is a connection between a great customer experience and a great company culture. Here, Margo explores even more tips around customer and company empowerment.


Margo Georgiadis #6 - Empowering the next generation of leaders

In this section, Margo talks about what is really needed to become an empowered leader today and provides valuable insight into the next generation of leaders and what is needed to empower them.


Margo Georgiadis #7 - Winning together to bring your people together

Learn what Margo did to kick start the transformation by interviewing people and finding ways the company could win together as well as the importance of transparency when leading a transformation and how to do that effectively with your leadership.


Margo Georgiadis #8 - Failing is succeeding

Margo discusses the power of failure and the importance of complimentary personalities in teams.


Margo Georgiadis #9 - Building transparency

Helping the board and investors really understand the short and long term and how to build the right level of transparency.


Margo Georgiadis #10 - How AI factors in to business

AI and the human relatedness graph helps people make more discoveries in genomics.


11 Hours of Content

97 Executives

162 Videos

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